Founded by Chung Ju-yung in 1947 as a construction company, the dealers of The Hyundai Motor Company (HMC) is South Korea's largest car-maker. The dealers enjoy the benefit of being connected to world's seventh largest car-maker. No doubt the dealers and the company's newest cars are new. Hyundai means modern in Korean. Hyundai dealers truly believe in investing heavily in the quality of service and design of utilities of the cars.
The dealers were associated with a 10-year or 100,000 mile warranty to the cars sold in United States, which paved the way for an insistent marketing campaign. Hyundai is now the fastest-growing auto brand in the United States and in 2004, J.D. Power and Associates ranked it second in initial quality in a survey/study. No doubt the dealership network has sold in 193 countries through some 5,000 dealerships and showrooms. There are almost 695 dealerships in United States alone.
In 2005, Hyundai initiated a first-of-its-kind communications breakthrough by allowing Ed Voyles Hyundai in Smyrna, Georgia to become the first deaf friendly dealership in the entire world. The staffs in this dealership are able to accommodate deaf customers with the use of American Sign Language and video conferencing phones.
This speaks volumes about the dealership arrangement and kinds of benefits offered for Hyundai new cars. Passenger cars like Accent, Santro Xing, Elantra, Tiburon and likes of Lavita are on offer at these dealers. According to the review of Automobile Dealers New Cars Hyundai sports utility vehicles like HD1000, Entourage, Santa Fe and the Terracan are a rage all over the world and US.
In 1986, Hyundai began to sell cars in the United States, and the model called Excel was nominated one of the best by Fortune magazine. With a small but dedicated network of dealers, the company began to produce models with its own technology in 1988 starting with the Sonata. Recently in 2005 sales reached 2,533,695 units, an 11 percent increase over the previous year. The dealers opine that the Santa Fe will be produced in Alabama in 2007.
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