Vibrant Media Keywords Advertisement Online For E Commerce

While you are browsing through your favorite sites one strange thing catches your attention. There are some words in the page, which have double underlines below them. Curiosity gets the better of you and you take the mouse pointer towards the double underlined work to click on the same. The moment you hover the mouse pointer over the word a miniature PIP (picture in picture) screen pops up with an image and a description about the picture. You can click on the picture to take you to a different page. Welcome to a unique style of targeted content rich advertising by Vibrant Media.

Vibrant Media pioneered IntelliTXT, which is a unique advertising platform for the web. The designers of the website insert special scripts along with the html code of the page. This script searches out the keywords in that page and puts double underlines below them. If one hovers their mouse pointer over that link, an advertisement that is related to that word will pop up. Advertisers who pay to get their ads associated with relevant keywords purchase these popup advertisements.

With the help of this form of advertising, Vibrant Media has made sure that the ad in question does not escape your eyes. Not just limited to plain text ads, these pop up ads also contain video with speech and since they are small in size, it loads instantly. Imagine hovering your mouse over the word `toy and immediately being presented with a 10 seconds video ad of the toy showroom.

If that was not enough, Vibrant Media has now made these popup ads demographic too. So if you are clicking on the word `toy the popup ad will not just show you a video of the toy store. It will show you a video of the toy store located close to you. Apart from text and video, even flash movies and static images are used for the advertisments.

While this approach to advertising by Vibrant Media is unique, it has some drawbacks. If you remove your mouse pointer from the ad, it takes about a second or two for the ads to disappear. Imagine the clutter that will happen on your desktop if you were scrolling through a page and happened to scroll over a number of ads in the process? However, these are trivial issues and a small correction in the code can rectify the same. It can be configured so that not more than 2 popups are delivered to an individual internet protocol within a fixed time frame. Vibrantmedia