Right Media Online Advertisement Specialist

Right Media Inc is a company that specializes in online advertising and operates the Right Medias Exchange or RMX. It is a marketplace for the advertisers, publishers and ad-networks to trade digital media. It also operates Remix Media, an online ad network that allows small publishers to access the exchange free of cost under its Direct Media Exchange service. Its clients include Yahoo! and Fox Interactive Media. In fact Yahoo! is an investor in the company and since 30 April, 2007 it owns the company.

Right Media created the open exchange with the view of helping buyers and sellers in the ad network. The company started with the objectives of making a common platform for open access to the media. It also wanted to give a transparent picture of the whole market and a way to maximize the value in a real-time auction. In April, 2005 the company launched its open, auction based platform which became popular and soon a community was formed. It came to be known as Right Media Exchange. It is used by more than 30,000 advertisers and publishers for trading digital media with maximum efficiency.

The Right Media International is the fastest growing part of the Right Media group. The global exchange has grown beyond the local clientele and it is presently serving ads to over 70 countries worldwide. The company now has offices in London, Hamburg and Hong Kong. The company gives certain benefits to the international clients apart from th4e full service of the exchange.

One of the major services offered by Right Media to the international clients is the seamless solution to the cross border traffic. This means that the publishers and networks can make their cross border traffic accessible to the advertisers on Right Media Exchange. The Exchange allows the advertisers to purchase additional IP targeted products from the partners. It allows advanced controls for the publishers and advertisers like protection from harmful ad or site contents through MediaGuard which scrutinizes every site on the exchange. It also makes the site terminology easy to understand all across the client base which eliminates any chance of interpretation or ambiguity.

Right Media has been in the process of building international data centers in Europe and Asia for maximizing the performance of the Exchange. Though the personnel are trained in the headquarters at USA, they are trained to keep local needs in mind. The company is headquartered in New York and is also located in Eugene, San Francisco and Tallahassee in the USA.

The exchanges under Right Media are Publisher Media Exchange (PMX), Network Media Exchange (NMX) and Advertiser Media Exchange (AMX). PMX allows large publishers to build there own exchange for the non-premium products in their inventory while NMX allows the networks to auction their ideas to the possible clients in real-time. AMX allows for bringing all the media buys to a single platform for auction. Right Media