Reinholds Ice Cream Manufacturers

Reinholds Ice Cream is a company which is the oldest manufacturer of ice cream in the Pittsburg region. Approximately 85 workers have been employed by the company currently who handles the manufacturing and distribution of the ice cream and some other products manufactured by the company. The annual sales of the company are approximately 14 million dollars after it was established in 1890.

The company has 5000 customer accounts. Through alternate distribution in the various geographic markets Reinholds Ice Cream is increasing its business as well as through private labeling for original equipment manufacturer (OEM) accounts. With an OEM manufacturer, Nestle the company has an opportunity to distribute freezers and associated frozen confections and ice cream in a variety of locations throughout its territory.

To penetrate through the market the company was having some difficulties and it requested the assistance of Catalyst Connection to execute and develop a detailed marketing campaign that would encourage and generate interest to place the freezers of Nestle in their business locations and stores. Reinholds Ice Cream is dipping itself into the retail market now after more than 100 years as a behind the scenes daily processor in Pittsburg.

After the introduction of Pittsburg finest ice cream which is a super premium ice cream and frozen yogurt line since February 1993 sales have taken off new heights. As a side line to bakery business Reinholds Ice Cream was found in 1890. Today it is the sole company manufacturing ice cream in Pittsburg and has made a stand in the location and neighboring areas. The customer base of the company was mainly institutional that included small grocery stores, restaurants and schools.

Today Pittsburg finest ice cream is setting trends and turning heads in locations like Ohio, West Virginia and New York and is available in 160 supermarkets in Pennsylvania. The decision to package all its new products in the round Convocan container from Sealright which was a Kansas based frozen dairy dessert packaging supplier was one of the key marketing plans of Reinholds Ice Cream Company.

The advantage of these containers was its catchy display and the see through boxes. As compared to the competitors the Reinholds Ice Cream has 30 percent to 40 percent more sauces and nuts and the company likes to show it off. The revenues of the Pittsburg finest ice cream were more than one and a half million dollars in the first two months and expect it to go high till 2.5 million dollars by the end of first year.

The specialty of Reinholds Ice Cream is Toasted Almond Fudge Chunk and Double Chocolate Chip Cookie Dough. It has standard flavors that include Chocolate, Strawberry, Vanilla, Butter Pecan and Cookies and Cream. Providing the best product at very low price and what consumers want is the main believe of the company. Reinholds Ice Cream