Blue Moon Beer Brewed By Coors Brewing Company

Blue Moon beer is brewed by the Coors Brewing Company, which started in 1995 at Sandlot in Denver, Colorado. The company aims at producing highly drinkable beer with a unique flavour. The Belgian White by Blue Moon was introduced with a bang and it won the World Beer Championship gold medal in 1995 and silver medals in 1996 and 1997 in the white beer category.

Blue Moon is handcrafted beer made from malted barley, white wheat and oats. The Belgian White is the typical Belgian style wheat ale which was developed in Sandlot. The beer is orange amber in color and has a rather cloudy appearance resulting from non-filtering. This type of cloudy beer is brewed by the Belgians for decades. The beer is flavoured with coriander and orange peel and also the regular hops. The Blue Moon Belgian White also has a uniquely predominant orange flavour than many other white beers.

Blue Moon Belgian white is the most famous of the beers from the Blue Moon breweries. It is generally served with a slice of orange unlike the weiss and hefe weiss, which are served with a slice of lemon. But such garnish is only for increasing the visual appeal of the beer when served in a bar. Citric acid in fruit pieces actually removes the frothy top of the beer that many prefer to have. Serving white beer is more preferred in wheat beer glasses.

The Confederation des Brasseries de Belgique or the Confederation of Belgian Breweries sued the Coors Brewing Company, the original manufacturers in 1999. the charge was that the term Belgian White used in the advertisements of Blue Moon were misleading the American consumers into believing that it was produced in Belgium. Though in the beginning the company refused to withdraw the term and only made the changes in adding made in USA and Belgian Style in fine print to the label, later it made an out-of-the-court settlement with the Belgian Confederation and changed completely to Belgian Style Wheat Ale. The Confederation now distributes the beer to the conglomerates in Europe and this has actually raised the profit of the Coors.

Blue Moon is available both in bottles and kegs. The variations of Blue Moon available include the Pumpkin Ale available during the autumn months where the ale is brewed from vine-ripe pumpkins and autumnal spices. It is presently marketed as Harvest Moon. The other available variation is Full Moon, the Blue Moon Winter Ale. It is brewed from three varieties of slow roasted malt and multiple hops and carries a natural flavour and caramel color.

There are also brews for spring and summer. The Blue Moon Spring Ale is brewed with kieffer lime leaves and lime peel while Honey Moon summer ale, a winner in the Great American beer Festival 2006, is brewed with clover honey, orange peel, pale malt and malted white wheat. Wikipedia