Molson Coors Brewing Company The Beer Brewers

Molson Coors Brewing Company is actually the result of a merger between two of North Americas largest breweries – Molson of Canada and Coors of the United States. Molson of Canada was established in 1786 and Coors was founded in 1873. Since their establishment both the companies aimed to produce the best quality beers.

The merger of these two companies took place on 9th February in 2005. Molson Coors Brewing Company of Canada is the partial owner of Ontarios Brewers Retail Inc., operator of the The Beer Store retail chain. Molson Coors Brewing Company is one of the largest brewing companies of the world. It produces more than 48 million hectolitres of Beer worth more than US$5.6 billion.

Molson Coors Brewing Company is the leading company in Canada through Molson and in U.K. through Coors Ltd. At present the company has ten breweries in three different countries and a collection of over 40 brands such as Molson Canadian, Molson Dry, Coors Light nicknamed The Silver Bullet, Carling, Creemore Springs, Rickards Red Ale, etc. In US the company markets a dozen beers brands that include George Killians Irish Red Lager, Zima, Coors NA (a non-alcoholic drink). It also sells beer in Russia.

Molson Coors Brewing Companys mainstay in the United States is the Coors Light and it still makes the bulk of US sales. The company is aggressively marketing its value brand Keystone Light and in the craft segment, the Blue Moon and also trying to reintroduce the Banquet Beer heritage. Similar strategies have paid off in Canada and have boosted the sales of Molson Coors high-end craft beer Creemore Springs.

But Coors Light is the most popular of Molson Coors brands in Canada with an overall position of number two among all the brands. The principal activity of the Molson Coors Brewing Company group is marketing and selling of Beer and other malt-based beverages. While designing the companys brands they keep one thing in their mind that is appeal to a wide range of their customers, their tastes and their financial capability.

At present the company has more than 11,000 employees worldwide. To boost the team spirit among the employees Molson Coors Brewing Company sends executives to do volunteer projects such as helping flood victims repair their flood damaged houses, etc. The responsibilities are distributed. In companies large and small, it seems that everyone is the chief of something.

When the highly publicized merger of Molson and Coors took place many analysts anticipated that management problem will start between the two long standing brewing families and fearing that 11 executives of both the companies left their job. But the fear went in vain and the company is getting stronger using its family-based culture. It is currently exploring new markets like China, Hong Kong, Vietnam, Taiwan and South Korea. Beverageworld