Sogolnvest Stock Market Brokerage Firm

Sogolnvest is an Internet-based stock market brokerage firm that offers its customers substantial discounts. The firm deals in whole and partial shares of stock and exchange traded funds. It is a wholly owned subsidiary of Genesis Securities LLC which started the online, heavily subsidized brokerage firm in July 2006 to meet the demands of the average trader

All the dealings of Sogolnvest are performed over the Internet and the customers can place their trades either in real time or as an automatic daily investment. Customers can open two types of accounts; individual, which offers an investment account for one person and joint, which is an investment account for two people.

All applicants of new accounts are provided assistance by the Help section. For electronic funding of their accounts, customers have to provide their bank account number and a routing number.

The primary advantage of investing through SogoInvest is its low rate of commission. Whether the customer is looking to invest for retirement or other long-term goals, they can make use of real time trades for as low as $1.50-$3 under the Platinum Investment Plan.

Other than this, under the same Plan, Customers of SogoInvest can start investing with as little as $1 per automated trade. According to the firm, since it combines all the trades daily for Automatic Investment Plans and executes them in large batches, it is able to save a substantial amount on transaction costs which are in turn passed on to the customers.

SogoInvest offers the facility for dollar-based investing with fractional shares according to which a customer can invest as much as he can afford and not comply with the minimum requirement of the brokerage firm. Other features are automatic funding and automatic investment plans according to which the investment account of a customer is funded automatically from his bank account and investments made regularly into his choice of stocks or ETFs. This frees the customer from the need to remember sending a check or make a transaction and he can concentrate on other responsibilities.

For first-timers SogoInvest offers a variety of educational resources, acquainting the customers with the meaning of stock, the ways to track share prices and the process of trading stocks. Information on various types of investments, the risks involved in each of them and various stock exchanges like NYSE, NASDAQ and AMEX are also covered by the firm for the benefit of the customers. Other than these there are research resources which enable the customers to scan the market, screen stocks, view quotes and charts for any stock or ETF.

SogoInvest was launched by Wiliam Yeh who had already made a successful venture out of Genesis Securities, the only order entry platform that is platinum-certified by NASDAQ. While Genesis served the professional and institutional traders, Yeh decided in 2006 to start a discount brokerage firm geared towards the requirements of the average trader. Its main competitors in this sector are Ameritrade, Etrade, Scottrade, Fidelity, Charles Schwab and ShareBuilder.Sogoinvest