Levi Strauss Biggest Apparel Sector Brand

Levi Strauss & Co. is one of the biggest brands in the apparel sector in the world. The company was founded by a Bavarian immigrant Levi Strauss in the year 1853. It has a profound market and is selling its products in more than 110 countries around the world.

The companys products are sold under the brand names like Levis, Dockers and Levi Strauss Signature. Levi Strauss Co. is a market leader in the apparel section of the world. The company has an incomparable presence in the jeans and casual pants markets. In the year 1873, Levi Strauss and a Nevada tailor Jacob Davis acquired patent on the process of putting rivets in the pants for strengthening.

In this process the first jeans of the world were born. Levis jeans were invented to meet the requirement of the miners, who wanted sturdy and durable work pants. Jacob was a trailer, who was the first person to fashion heavy cotton cloth, thread and metal rivets into sturdy Waist Overalls for the miners in the early 1870s. Levi helped Jacob in patenting and mass production of the product. The two of them created history and the most popular clothing of the world: The Blue Jeans was born. Levi Strauss is able to reach out to the consumers throughout the world through their innovative and bold marketing strategies.

In the early 1920s in U.S. the company started the trend of advertising in various languages like Spanish, Portuguese and Chinese. Thus the company was able to reach out too the neglected groups of consumers. Levi Strauss has also been able to adapt its products according to consumer demands. In 1930s the consumers complained that the metal rivets on the back pocket of the jeans scratch their furnitures, saddles and car seats.

The company promptly responded to their problems by redesigning the way the pockets were sewn and the rivets were placed below the fabric.Levi Strauss s sales strategy is largely market driven. In the companys early years it used to manufacture clothes for the workers in America but now it has the vision of providing the best casual wear for consumers requirement. The company has presence over 160 countries in the world. They address the different consumer requirement of every country by studying their ethnic, cultural and lifestyle diversity.

Levi Strauss Company is a privately held company by the family and descendents of Levi Strauss. The shares and stocks of the company are not traded publicly except for Japan, where the shares of Japanese affiliated company Levi Strauss Japan K.K. are publicly traded. The company is headquartered in San Francisco, California and employs a staff of nearly 10,000 people around the world. Levis